GoLlefi<-Creative Agency
giphy (1).gif

Content Strategy

Designing a plan to reach your brand's objectives

Client: Amanda Banda

Client: Amanda Banda

Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity.

Your brand strategy will identify the following three core components of your business and can then be used as a blueprint when it comes to developing your marketing strategy and tactics. 

Number 1. Purpose - Your business must have a functional and intentional purpose. 

Number 2. Consistency - Without consistency, a business will struggle to survive. 

Number 3. Emotional Impact - Emotion is what helps customers connect with you a brand strategy helps you develop the emotion that you are going after. 

To begin the development of your brand's strategy you must have an understanding of these four marketing components: 

Primary Target Customer and/or Client

Competition

Product and Service Mix

Unique Selling Proposition

2017-05-28 14_43_59-Logo.psd @ 49.6% (RGB_8).png
2017-05-07 22_11_31-2017-05-07 22_09_19-MVI_8771.png @ 100% (RGB_8#) _.png
IMG_0065.jpg
Screen Shot 2017-04-12 at 7.42.20 PM.png
bigpie-steps.png